Lure Fishbar yacht interior

SoHo · New York

Aboard the
Finest Catch

Upscale seafood and sushi in a stunning yacht-inspired setting. Where every meal feels like a voyage.

Reserve a Table

The Lure Experience

Step aboard Lure Fishbar and you're no longer in SoHo — you're on a luxurious yacht, surrounded by polished brass, porthole windows, and the finest seafood in New York City. Helmed by a team obsessed with sourcing the world's best fish, Lure has been a downtown institution since 2004.


From pristine sushi and sashimi to a legendary burger that holds its own against any steakhouse, the menu is as versatile as it is refined. Pair it with an expertly curated wine list or a bespoke cocktail, and you'll understand why New Yorkers keep coming back.

Lure Fishbar dining room
"I felt like I was on a ship. The staff was friendly and nice. The main boss stopped by to check on us. Everything from the sushi to the cocktails was exceptional."— Google Review

Guest Praise

"Amazing experience! I don't know which was better — the food or service. Fish was fresh, meat cooked to perfection. The yacht ambiance is unforgettable."

— Emily Silman

"Outstanding food and drinks. Our server was friendly and knowledgeable. The oysters were some of the best I've had in NYC."

— Marcus T

"The uni bucatini alone is worth the trip. The yacht interior makes every dinner feel like a special occasion."

— Sarah L

Come Aboard

Location

142 Mercer St
New York, NY 10012

Hours

Lunch Mon–Fri 12–3pm
Dinner Daily from 5pm
Weekend Brunch 11am–3pm

Contact

(212) 431-7676
info@lurefishbar.com

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