SoHo · New York
Aboard the
Finest Catch
Upscale seafood and sushi in a stunning yacht-inspired setting. Where every meal feels like a voyage.
Reserve a Table
SoHo · New York
Upscale seafood and sushi in a stunning yacht-inspired setting. Where every meal feels like a voyage.
Reserve a TableStep aboard Lure Fishbar and you're no longer in SoHo — you're on a luxurious yacht, surrounded by polished brass, porthole windows, and the finest seafood in New York City. Helmed by a team obsessed with sourcing the world's best fish, Lure has been a downtown institution since 2004.
From pristine sushi and sashimi to a legendary burger that holds its own against any steakhouse, the menu is as versatile as it is refined. Pair it with an expertly curated wine list or a bespoke cocktail, and you'll understand why New Yorkers keep coming back.
"I felt like I was on a ship. The staff was friendly and nice. The main boss stopped by to check on us. Everything from the sushi to the cocktails was exceptional."— Google Review
"Amazing experience! I don't know which was better — the food or service. Fish was fresh, meat cooked to perfection. The yacht ambiance is unforgettable."
"Outstanding food and drinks. Our server was friendly and knowledgeable. The oysters were some of the best I've had in NYC."
"The uni bucatini alone is worth the trip. The yacht interior makes every dinner feel like a special occasion."
142 Mercer St
New York, NY 10012
Lunch Mon–Fri 12–3pm
Dinner Daily from 5pm
Weekend Brunch 11am–3pm
(212) 431-7676
info@lurefishbar.com